November 2025 Report & Roadmap
The overall score has improved, indicating progress in fundamental areas. The focus now shifts to cementing structured data and content depth.
AI Discoverability shows notable progress (up to 80%), confirming early strategy execution is effective. Strategic Integration remains the largest gap.
Lynx Purchasing's technical performance is exceptional, providing the perfect base for building advanced AI visibility. Site speed and health are A-grade.
Site Health
AI Search Health
GTmetrix Performance
LCP Speed
In traditional organic search, Lynx dominates with 30.25% visibility, more than double its nearest competitor. This authority is a key asset to leverage for AI search.
Despite market leadership, recent month-on-month visibility dipped (-3.07%) while key competitors gained ground. This signals that proactive defence and AI optimisation are needed now.
The core issue remains content depth vs. B2B intent, despite excellent progress in AI Discoverability.
Average Engagement Time
While improved (YTD), engagement is short for complex B2B services.
AI Discoverability Score
This score is up, but full schema implementation must continue.
A focused plan to move Lynx from being merely "visible" in search to being "citable" and "recommended" by AI.